Marketing - COM 2200

Training Overview:

Marketing is an essential function for nonprofit organizations, as it helps them to create awareness, generate interest, and increase support for their mission and cause. Effective marketing can also help nonprofits to differentiate themselves from other organizations, build their reputation, and attract new supporters and donors.

The training overview on marketing for nonprofit organizations should cover the following topics:

• Understanding the nonprofit sector
• Developing a marketing strategy
• Building brand awareness
• Creating compelling content
• Leveraging social media
• Measuring marketing impact

Why should you attend

Attending a course on Marketing for nonprofit organizations can be a valuable investment for anyone interested in promoting the mission and goals of a nonprofit organization. Nonprofits face unique challenges when it comes to marketing, including limited budgets, the need to communicate complex social issues, and a heavy reliance on donations and volunteers. A course on nonprofit marketing can provide valuable insights into navigating these challenges and creating effective marketing campaigns. Participants can learn best practices for developing a marketing strategy, creating compelling content, and leveraging social media to reach a wider audience. In addition, attending a course on nonprofit marketing provides an opportunity to network with peers in the nonprofit sector, share experiences, and learn from others. Overall, attending a course on marketing for nonprofit organizations can help anyone interested in nonprofit marketing to increase their impact, develop new skills, and contribute to their professional and personal growth.

Who Should Attend

• Marketing and Communications Professionals
• Executive Directors and Nonprofit Leaders
• Fundraising Professionals
• Program Managers and Coordinators
• Volunteers

Training Objective

• Understanding the unique challenges and opportunities of nonprofit marketing.
• Developing a nonprofit marketing strategy
• Creating compelling content
• Leveraging social media
• Measuring marketing impact

Program outline

• Increasing brand awareness
• Generating leads
• Improving conversion rates
• Building customer loyalty
• Management