Social Media Marketing - COM 2210

Training Overview

Social media marketing is the process of using social media platforms to promote a product, service, or brand. It involves creating and sharing content, engaging with followers, and using social media advertising to reach a wider audience. Social media marketing is a rapidly growing field and has become essential to many businesses' overall marketing strategies.

Audience members who attend a social media marketing training program can learn how to leverage social media platforms to build brand awareness, engage with customers, and drive conversions. They can gain a deeper understanding of the various social media platforms, their unique features and audiences, and how to create effective social media campaigns.

Why should you attend

• To Gain a Competitive Edge
• To Stay Up-to-Date
• To Build Brand Awareness
• To Drive Conversions
• To Expand Career Opportunities

Who Should Attend

• Marketing professionals who want to improve their social media marketing skills
• Business owners who want to expand their brand's social media presence
• Freelancers and consultants who want to offer social media marketing services to clients
• Anyone interested in learning how to use social media for marketing purposes

Training Objective

• Understanding the key principles and strategies of social media marketing
• Learning how to create and optimize social media profiles for business
• Developing skills to create engaging and shareable social media content
• Understanding the role of social media advertising and how to create effective ad campaigns
• Learning how to measure and analyze social media metrics to improve marketing performance

Program outline

• Introduction to Social Media Marketing: Overview of the key principles and strategies of social media marketing, and how it fits into an overall marketing plan.
• Social Media Platform Deep-Dives: An in-depth look at the most popular social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), their unique features and audiences, and best practices for each platform.
• Creating Effective Social Media Content: Techniques for creating engaging and shareable social media content, including text, images, and video.
• Social Media Advertising: Introduction to social media advertising and how to create effective ad campaigns on different platforms.
• Social Media Metrics and Analytics: Overview of social media metrics and how to measure and analyze them to improve marketing performance.
• Social Media Management Tools: Introduction to social media management tools that can streamline social media marketing efforts and improve efficiency.