Strategic Marketing and Branding - COM 3200

Training Overview

Welcome to our Strategic Marketing and Branding training overview! In this training, we will explore the importance of strategic marketing and branding in today's highly competitive marketplace.

Why should you attend

In today's fast-paced business environment, it's crucial to stay ahead of the curve and develop a competitive edge. This training provides a comprehensive understanding of strategic marketing and branding and how it can help you achieve your business objectives. Whether you're an entrepreneur, a marketing professional, or a business owner, this training will equip you with the skills and knowledge necessary to succeed in your field.

Who Should Attend

This training is designed for individuals who want to gain a deeper understanding of strategic marketing and branding. This includes marketing professionals, business owners, entrepreneurs, product managers, and anyone who is responsible for the growth and success of their organization. No prior experience in marketing or branding is required, as the training covers the fundamentals of these topics.

Training Objective

The objective of this training is to equip participants with the skills and knowledge necessary to develop a successful strategic marketing and branding plan. By the end of the training, participants will be able to:

• Understand the importance of strategic marketing and branding in achieving business objectives
• Develop a comprehensive marketing and branding plan
• Utilize market research to inform marketing and branding decisions
• Implement effective marketing and branding tactics
• Measure the success of marketing and branding efforts

Program Outline

• Introduction to Strategic Marketing and Branding
• Understanding the Market and Consumers
• Building a Brand Identity
• Developing a Brand Positioning Statement
• Conducting Market Research
• Developing a Marketing Plan
• Creating a Marketing Budget
• Implementing Effective Marketing Tactics
• Understanding Digital Marketing
• Utilizing Social Media for Brand Building
• Measuring Marketing Success
• Building a Sustainable Brand

In conclusion, our Strategic Marketing and Branding training offers a comprehensive understanding of the fundamentals of strategic marketing and branding. With a mix of theoretical and practical exercises, participants will gain the skills and knowledge necessary to develop and implement successful marketing and branding strategies. We invite you to join us and take the first step towards achieving your business objectives.